Many entrepreneurs believe that having a presence on social media is enough to sell online, overlooking the importance of a website. However, relying exclusively on platforms like Facebook or Instagram can be a costly mistake. In this article, we will explore the differences between social media and a website, their advantages and disadvantages, and how to combine them to create an effective digital strategy.
Differences between social networks and a website
Social media pros and cons
Pros:
Easy access and configuration
Allow direct interaction with the audience.
Advanced advertising tools (Meta Ads, TikTok Ads, etc.).
High viralization potential.
Cons:
You don't have full control over the platform.
Dependence on algorithms that can change at any time.
Not ideal for building long-term trust and credibility.
Fierce competition that can dilute your message.
Web page pros and cons
Pros:
Full control over design and content.
Greater credibility and professionalism.
Integration with marketing tools such as Google Ads and email marketing.
Cons:
It may require an initial investment.
It needs technical maintenance and constant optimization.
Without traffic strategies, it may take time to generate results.
Why does a website boost credibility and facilitate conversions?
Nowadays, consumers look for information before buying. If your business is only on social media, it can seem untrustworthy. Having a well-designed website conveys professionalism and authority in your industry.
In addition, a website allows you to optimize the user experience with:
Detailed product or service pages.
Contact and lead capture forms.
Integration with secure payment methods.
Retargeting strategies to increase conversions.
How to use social media and a website in a complementary way
For an effective digital strategy, both channels must work together:
Social networks as a channel of attraction: Use Instagram, Facebook or LinkedIn to generate interaction and attract users.
The website as a conversion center: Drive traffic to your website where users can learn more about your products or services.
SEO and valuable content: Publish blogs and optimize your website to attract organic traffic.
Digital advertising: Use Google Ads and Meta Ads to drive potential customers to your website and convert them into customers.
Email marketing: Capture emails from your website and use sales funnels to nurture leads.
Social media is a great marketing tool, but it doesn't replace a website. To sell more and build a sustainable business, it's key to combine both channels. If you want to develop an effective strategy that maximizes your online presence, check out my personalized consulting service.
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